Skip to content

ACT Newsroom & Blog

Hide All News & Blogs View All News & Blogs

The Pandemic’s Effect on ACT: Sharpening Commitments to Higher Ed

ACT CEO Janet Godwin speaks at the 2022 ACT Enrollment Management Summit.
By: Kenton Pauls, senior director for Higher Education Strategy and Engagement

When historians author their account of the “pandemic years,” many will offer their version of how the pandemic shocked and even threatened the college testing industry and organizations like ACT. Though the shock was dramatic, so is the transformation that has occurred since. This can be seen clearly in ACT’s renewed commitments to engage and serve our stakeholders in higher education.

As the impetus to revisit the past and refine our focus for the future, the pandemic was the proverbial stone that sharpened the organizational commitment to higher ed leaders and stakeholders. We now have better definition and direction that includes new commitments to support those who serve across higher education.

We publicly announced this renewed direction in New Orleans this July when, after taking a two-year pandemic-induced hiatus, we restarted the ACT Enrollment Management Summit. Attendees connected personally with professional counterparts and were enriched by the robust learning opportunities. It was during the three days in New Orleans that ACT CEO Janet Godwin publicly pledged that ACT would engage differently and connect more meaningfully to substantively support the higher ed professionals who have – for 60 years – been at the core of ACT’s mission.

ACT is firmly committed to:
  • helping institutions get test optional right, offering our full support and assistance to institutions who are test optional;
  • empowering success at the top of the enrollment funnel, and supporting institutional efforts to reach, connect with and support students early in the recruitment cycle;
  • expanding test use beyond admission and in support of student success and completion;
  • providing safe testing opportunities for students who want to take the ACT, and to seamless delivery of our data to institutions;
  • maximizing our research capacity to support new and emerging needs in academe; and
  • developing a more cohesive higher ed ACT presence that improves ACT engagement with higher education partners.

Through hard work and strong relationships, we can ensure our commitment matches the challenge. It’s a new day at ACT.